A Bit About Me
One of the things you should know about me is that I'm very passionate about marketing. I consider myself lucky to say that I truly enjoy the work I do. This keeps me motivated, eager to always learn more and connect with like-minded people.
I'm the colleague you can always rely on. I'm the fast learner who will want to deep dive into new and exciting topics. I'm the person who naturally takes initiative and leadership in any group of people. I'm the coworker who will become your friend. I'm the person you'll run into at marketing events.
Education
2018 - 2019
MSc Marketing (Consumer Behaviour)
The University of Manchester
Graduated with Distinction
During my Master's degree, I developed a framework which measures consumer behaviour towards smart devices.
2015 - 2018
BA Management, Leadership and Leisure
The University of Manchester
Graduated with 1st Class Honours
My Undergraduate courses ranged from management studies, to marketing and economics as well as event planning and tourism.
Work Experience
2022 - 2024
INTERNATIONAL DIGITAL MARKETING EXECUTIVE
Wordbank
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Led SEO strategies for B2C and B2B (including SaaS) brands (e.g. improved traffic to clients’ product pages by +54% YoY, increased key events by +44% YoY)
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Delivered SEO workshops and training for clients and other stakeholders.
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Managed organic social media marketing for our clients (e.g. increased social followers by over +100% YoY)
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Developed monthly, quarterly and yearly reports and competitor analysis (e.g. built over 12 reporting dashboards)
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Managed worldwide freelancers to deliver localised marketing campaigns
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Project and account management
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Worked with clients such as: Greystar, adidas, UKG, Bupa, Scandit, Ramsbury, Marqeta, Ferrari, British Council, CD Baby, Tosca Ltd, VIOOH and more
2024 - 2025
DIGITAL MARKETING STRATEGIST
Wordbank
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Consulted clients and developed international marketing strategies across SEO, social and paid channels
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Leveraged deepened technical expertise to improve performance across existing accounts
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Collaborated with the CSM department to deliver sales enablement materials, identify business growth opportunities and was the company SME contact from the UK digital team
2025
SOCIAL MEDIA MANAGER
Parcelhero Group
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Relaunching and leading the organic and paid social media marketing for two of Parcelhero's brands
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Launching and managing an SEO and GEO strategy for the company's site (including localisation)
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Migration of three websites onto Storyblocks
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Developing and implementing digital marketing strategies across B2B and B2C channels
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Developing a GTM digital strategy for the company's new B2B product
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Overseeing social proof initiatives and fostering brand advocacy
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Developing demand generation, lead magnet and brand awareness campaigns
2025 - Present
CONTENT MANAGER
Parcelhero Group
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Adding content management (blog, collateral, ebooks, etc), brand voice development and content editing to the responsibilities associated with my previous role
2021 - 2022
MARKETING EXECUTIVE
The Hut Group - MyProtein
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Managed marketing for the Romanian market (social media platforms, influencer management, offline marketing, affiliates management, product launches, campaign execution for Black Friday, Impact Week and others)
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Planned, developed and executed the most succesful campaign, Black Friday 2021, hitting record hour, record day and record month in sales with revenue worth millions of pounds
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Increased the number of followers by +40% on the main social media account, Instagram
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Adapted content for localised marketing
2020 - 2021
DIGITAL MARKETING COORDINATOR
The University of Manchester
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Managed organic and paid social media campaigns with budgets of over £10,000 (per month)
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Launched a podcast featuring university researchers and
professors -
Delivered monthly social and web analytics reports to the
leadership team
2019 - 2020
DIGITAL AND SOCIAL MEDIA INTERN
The University of Manchester
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Supported organic and paid social media efforts
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Created content (photography, video) for social media and
marketing collateral -
Organised recruitment and social responsibility events
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Supported the central marketing team with content creation and community management
2018
WEB MARKETING INTERN
The University of Manchester
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Improved user experience (UX) on The University of Manchester webpages through optimising content (using SiteImprove and T4)
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Audited over 1000 university-affiliated websites
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Created regular Google Analytics reports, website audit and a social media competitor analysis
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Helped the social media team with content and community management on the main university channels
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Assisted the photographer during editorial photoshoots
SKILLS
Social Media Marketing | SEO | GEO | ASO | Data Analysis | Keyword Research | Content Optimisation Technical SEO | Domain Authority | Paid Social | Email Marketing | Event Management
TECH STACK
Sendible | Hootsuite | Google Analytics 4 Siteimprove | SPSS Statistics | Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premier Pro, After Effects) | SEMRush | Ahrefs | Screaming Frog Moz | AppTweak | HTML | Looker Studio WordPress | Google Search Console | Google Ads Meta Ads | Miro | Slack | Storyblocks | Hubspot