I have extensive experience in these areas, having completed hundreds of keyword research projects and optimized website content and metadata for numerous clients. My expertise spans several industries such as fashion, software, education and fintech.

I have experience working on technical SEO recommendations such as XML sitemaps, website structure and navigation, structured data, duplicate content, canonical tags, hreflang tags, backlinks and redirects.  I worked with developers and other development agencies to ensure that all the recommendations are implemented correctly without impacting other areas of the website.

I've helped migrate tens of websites (both at the agency as well as in house). I've ensured that the migration goes smoothly, that data or content isn't lost in the transition and that tracking is correctly set up. 

I've worked with clients to ensure their international websites are set up correctly. Whilst I’ve directly worked on SEO for English websites, I’ve managed SEO projects for other markets and languages (from Europe to APAC). I interviewed, recruited and briefed freelancers in other markets and QAd their work to ensure a high quality of deliverables and consistency across markets. I worked with clients to understand their business objectives and devise strategies that help them achieve their goals.

I’m constantly looking to deepen my skills and understanding of the SEO world. I think this is extremely important in this industry as things are always changing. To support my development, I attend SEO events (such as BrightonSEO, Hive MCR), I attend online webinars, I’m subscribed to a large list of SEO online publications and I also read SEO books.

I’ve audited different websites, using a checklist of 120+ items covering things like content optimization, indexing, crawling, redirects, XML sitemaps and more. As part of the auditing process, I made recommendations for clients and prioritized these based on their importance.

I've used tested methods to improve website presence on AIO as well as GenAI tools. This included better managing 3rd party content about the company and developing content that is more likely to get picked up by AI.

I built reporting dashboards for SEO metrics in tools such as Agency Analytics (a tool which allows users to create whitepaper custom dashboards from scratch and allows users to pull data from all relevant sources such as GSC, GA4, Ahrefs, Google Spreadsheets and more) and Looker Studio. 
For the past 3 years, I’ve presented monthly, quarterly and yearly analytics reports to clients, supporting them with any questions they had and advising on SEO strategies that help achieve their business goals. 

As part of my role at Wordbank, I delivered in-person workshops to clients to help them understand all things SEO. I also trained colleagues to develop SEO skills so that they can support me with the different projects I work on.